{"id":5551,"date":"2022-08-27T22:27:33","date_gmt":"2022-08-27T16:27:33","guid":{"rendered":"https:\/\/www.bnc24.com\/en\/?p=5551"},"modified":"2022-08-27T22:27:33","modified_gmt":"2022-08-27T16:27:33","slug":"snap-unstereotype-alliance-team-up-to-celebrate-emirati-womens-day","status":"publish","type":"post","link":"https:\/\/www.bnc24.com\/en\/tech\/2022\/08\/27\/news\/5551\/","title":{"rendered":"Snap, Unstereotype Alliance team up to celebrate Emirati Women\u2019s Day"},"content":{"rendered":"<figure id=\"attachment_5552\" aria-describedby=\"caption-attachment-5552\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5552\" src=\"https:\/\/www.bnc24.com\/en\/wp-content\/uploads\/2022\/08\/snap-300x171.jpg\" alt=\"\" width=\"300\" height=\"171\" \/><figcaption id=\"caption-attachment-5552\" class=\"wp-caption-text\">As part of the collaboration, Snap will introduce a dedicated Snapchat lens that aims to showcase the capabilities of women in the UAE on Emirati Women\u2019s Day. (Screenshot)<\/figcaption><\/figure>\n<p>DUBAI, Broadcasting news corporation : The company behind Snapchat, Snap Inc., is partnering Unstereotype Alliance \u2014 a platform that seeks to eradicate harmful stereotypes in media and advertising \u2014 to celebrate Emirati women. Dr. Mouza Al-Shehhi, director of the UN Women Liaison Office for the Gulf Cooperation Council, said: \u201cMedia and advertising has a huge influence on creating and countering gender stereotyping. Its portrayal of women and girls contributes to shaping cultural norms and expectations of gender roles in society, and therefore either supporting the exclusion of women from meaningful participation in public and business life or their full inclusion.\u201d She added: \u201cThe Unstereotype Alliance UAE National Chapter is delighted to support Snap in its efforts to advance more progressive portrayals of gender in content and media and highlighting the true potential and impact of women.\u201d As part of the collaboration, Snap will introduce a dedicated Snapchat lens that aims to showcase the capabilities of women in the UAE on Emirati Women\u2019s Day, which falls on Sunday.<br \/>\nThe theme of this year\u2019s event is \u201cInspiring Reality \u2026 Sustainable Future,\u201d and with this in mind, the lens will allow women to choose from a range of career looks, including teacher, astronaut and pilot. Rasha El-Ghoussaini, head of industry \u2014 luxury, auto, tech and travel at Snap, said: \u201cEmirati women contribute to the UAE\u2019s talent pool and work hard to realize the nation\u2019s goals. Their drive and steadfast commitment have given them the opportunity to succeed, defy the odds and pave the way in various fields. \u201cAs we roll out the lens, we honor and congratulate all Emirati women for contributing to our nation\u2019s growth as they inspire the new generation.\u201d NEWS COLLECTED FROM ARAB NEWS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUBAI, Broadcasting news corporation : The company behind Snapchat, Snap Inc., is partnering Unstereotype Alliance \u2014 a platform that seeks to eradicate harmful stereotypes in media and advertising \u2014 to celebrate Emirati women. Dr. Mouza Al-Shehhi, director of the UN Women Liaison Office for the Gulf Cooperation Council, said: \u201cMedia and advertising has a huge &#8230;<\/p>\n","protected":false},"author":2,"featured_media":5552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/posts\/5551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/comments?post=5551"}],"version-history":[{"count":1,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/posts\/5551\/revisions"}],"predecessor-version":[{"id":5553,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/posts\/5551\/revisions\/5553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/media\/5552"}],"wp:attachment":[{"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/media?parent=5551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/categories?post=5551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bnc24.com\/en\/wp-json\/wp\/v2\/tags?post=5551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}