DUBAI, Broadcasting News Corporation : Music streaming platform Anghami has announced the acquisition of Spotlight Events, a company serving the Middle East.
Spotlight Events will become Anghami’s live event and concert arm. Its scope will include offline activities to expand Anghami’s footprint in the music and entertainment ecosystem while also bridging the online and offline worlds. The events arm will provide a stage for artists to perform and reach their audiences offline through live events and concerts, while the Anghami platform will provide access to exclusive concerts through its live video streaming capabilities and create immersive experiences through augmented reality and virtual reality. The company envisions the acquisition as providing more opportunities for brands to collaborate with artists, and an enhanced experience for listeners including access to private concerts, VIP lounges, meet and greets, and backstage access. “Our vision is to expand from music streaming to a fully integrated entertainment platform that meets our goal of building our own unique category that no other provider can compete with,” said Eddy Maroun, co-founder and CEO of Anghami. Last year, Anghami partnered with hospitality company Addmind to launch the entertainment venue Anghami Lab in Dubai followed by Riyadh and other major cities. “Spotlight and Anghami Lab are among a number of initiatives we plan to develop as new business extensions to accelerate our growth and improve our margins while widening the gap with our competitors,” added Maroun. Spotlight Events has recently confirmed its program of upcoming concerts and events in Dubai, Abu Dhabi, Paris, Cairo, and Riyadh, including Beat the Heat, a seven-concert festival organized in collaboration with Dubai’s Department of Tourism and Commerce Marketing. It also has six concerts planned in Abu Dhabi for the rest of the year and a live concert by Arab superstar Wael Kfoury in Paris. Spotlight will be responsible for executing all Anghami events, including Amr Diab Live. “Anghami is the largest music platform in the MENA region with an incredible number of users and a unique network of partnerships that, once connected to Spotlight, will open doors to amazing opportunities,” said Maher Khawkhaji, founder and CEO of Spotlight. “Our offline expertise, complemented by Anghami’s reach, data, and technical capabilities, is the perfect recipe for success.” News collected from ARAB NEWS.